Gamify your emails
with scratch-to-reveal
Interactive scratch-off landing pages that reveal personalized offers, rewards, or surprises. Hosted by NiftyImages, optimized for mobile, and linked from any email with a simple URL.
See it in action
Enter your name below and experience a scratch-off landing page for yourself. You'll be taken to a live, personalized scratch-off — the same experience your subscribers will see.
The reveal can be anything
The hidden image isn't limited to a static graphic. Use any NiftyImage type as the reveal — a personalized image with the subscriber's name and unique discount, a countdown timer, a chart, or any dynamic creative. Every scratch reveals something built for that person.
Choose how it looks before the scratch
Pick from built-in scratch effects or upload your own cover image. Gold scratch, silver scratch, grayscale, a solid color, or a fully custom design — whatever fits your campaign's look and feel.
Control the interaction
Customize the scratch cursor — standard circle, custom image, or none. Set a completion threshold so the reveal triggers only after enough area has been scratched. Works on click, tap, or drag — optimized for both desktop and mobile.
A hosted page you don't have to build
NiftyImages hosts the scratch-off page for you. Customize the background color, page title, and layout. Configure the post-scratch CTA — button text, colors, size, border radius, padding, and sub-heading. No developer, no landing page tool.
Reward the reveal
Trigger animations and CTAs when the scratch threshold is met. Show a celebration effect, reveal the offer, and present a call-to-action that drives the subscriber to redeem — all in one seamless flow.
Scratch-off campaigns in 3 steps
No developer needed. No landing page builder. Just link and send.
Design your scratcher
Choose a reveal image (any NiftyImage or upload), pick a scratch cover style, and configure the cursor and completion threshold.
Style the landing page
Customize the hosted page — background, title, layout, and CTA. NiftyImages hosts it for you at a unique URL.
Link from your email
Add a link or button in your email that points to the scratch page. Subscribers click through and scratch to reveal their reward.
Gamification that drives results
Mystery discounts
"Scratch to reveal your discount." 10%, 20%, or free shipping — personalized per subscriber using merge tags.
Loyalty rewards
VIP members scratch to uncover tier-specific rewards — bonus points, exclusive offers, or early access.
Seasonal campaigns
Holiday scratch cards, Valentine's reveals, or birthday surprises — gamified moments that boost engagement.
Product launches
Build anticipation by letting subscribers scratch to reveal the new product, feature, or collection before it goes live.
Contest & prizes
Instant-win contests where every subscriber scratches to find out if they've won — with unique results per person.
Referral programs
Scratch to reveal a referral bonus or unique referral code — gamifying the sharing experience.