One design.
Millions of unique images.
Create image templates that render unique text, visuals, and data for every subscriber — using the merge tags your ESP already supports. Names, loyalty points, locations, product details, and more. All in a single image URL.
Your ESP's merge tags, inside your images
Use any merge tag your ESP supports — first name, email, account ID, dates, numeric values, or custom fields. NiftyImages renders them into your image at open, so every subscriber sees a creative built specifically for them.
A full creative canvas, not a text overlay
Build personalized images with multiple layers — text, images, charts, calendars, and shapes. Upload custom fonts and images. Control styling down to the pixel: colors, size, stroke, shadows, alignment, and opacity.
Images that pull live data
Go beyond merge tags. Connect Data Stores, CSV uploads, or external APIs to render live values into your images — weather, inventory, loyalty points, product prices, or anything your API returns. Personalize with data your ESP doesn't even have.
Numbers, dates, and calculated fields
Render dynamic numeric values, formatted dates, and calculated fields directly in your images. Show loyalty point balances, subscription costs, days until expiry, or any numeric data that makes the image personal and actionable.
See what's possible
From personalized hero banners and loyalty cards to event confirmations and VIP badges — every image renders uniquely for each subscriber. One template, unlimited variations.
Start creating →
See exactly what subscribers will see
Preview personalized images with real merge tag values before you send. Test different data combinations, check fallbacks, and verify your design renders correctly for every scenario.
Personalized images in 3 steps
No developer needed. No ESP integration. Just an image URL with merge tags.
Design your template
Build your image in the editor with layers for text, images, charts, and calendars. Add merge tag placeholders where data should appear.
Add merge tags to the URL
NiftyImages generates a unique URL. Append your ESP's merge tags as parameters so each subscriber's data flows into the image.
<img src="niftyimages.com/i/abc123?name=%%FNAME%%&points=%%POINTS%%" />
Paste & send
Drop the image URL into your email template. Every subscriber sees a unique image rendered with their own data at open.
Personalization that goes beyond [First Name]
Loyalty & rewards
Show each subscriber their points balance, tier status, and progress to the next reward in a branded visual.
Hero banners
Personalized promo images with subscriber names, locations, product interests, or tailored offers.
Event confirmations
Attendee name, event details, date, and venue in a polished confirmation graphic — no manual design per person.
Product recommendations
Show personalized product images, prices, and names pulled from your catalog or Data Store.
VIP & certificates
Personalized badges, certificates, membership cards, and VIP graphics that make subscribers feel special.
Account summaries
Year-to-date stats, usage dashboards, spending breakdowns, or activity summaries — unique per subscriber.