Geo-Targeted Maps

Show every subscriber
their nearest location

Dynamic map images that change per subscriber based on address, ZIP code, or location data. The right store, the right venue, the right branch — rendered as a standard image in any email.

Per-subscriber unique maps
Any ESP via merge tags
Real-time at open
Dynamic map showing personalized location
Works with
Klaviyo Mailchimp Salesforce MC BloomReach Braze Iterable ActiveCampaign
Personalized

One map URL, millions of unique maps

Pass an address, city, state, or ZIP code via merge tags and NiftyImages renders a unique map for each subscriber. Show their nearest store, the event venue closest to them, or a location based on their profile data — all from a single image URL.

Address, city, state, or ZIP via merge tags
Subscriber profile data as map target
One URL serves unique maps per recipient
Renders at open with the latest data
Create a map →
Map configuration with location inputs
Customization

Maps that fit your brand

Control zoom level, map dimensions, marker pins, and map theme. Embed maps as layers inside Personalized Images alongside text, logos, and other dynamic elements to build rich, location-aware creatives.

Zoom level
Custom size
Marker pins
Map themes
Map design and styling controls
Location Data

Import your locations or use subscriber data

Upload a list of store locations, branch offices, or event venues. Or skip the upload entirely and drive maps from subscriber profile fields — home store, preferred branch, or any location data your ESP already has. NiftyImages handles the rest.

Bulk location import
ESP profile fields as map target
Query parameters in the image URL
Combine with Personalized Images
Location import interface
How it works

Personalized maps in 3 steps

No developer needed. No geocoding API to manage. Just an image URL.

1

Set up your map

Choose your map style, zoom level, and pin design. Import locations or configure merge tag inputs for subscriber data.

2

Add merge tags

Pass location data via your ESP's merge tags — ZIP code, city, address, or a stored location ID.

<img src="niftyimages.com/m/abc123?zip=%%ZIP%%" />
3

Paste & send

Drop the image URL into your email. Each subscriber sees a map centered on their location every time they open.

Use cases

Location-aware emails that convert

Nearest store

"Visit us here." Show each subscriber a map of their closest retail location, branch, or dealer.

Event venues

Send invitations with a map showing the exact venue for each recipient's local event or meetup.

Location-based promos

Highlight a subscriber's local branch with a promotion specific to that location — regional sales, local inventory, or seasonal offers.

Shipping & pickup

"Your order is ready at this location." Show a map of the pickup point or local fulfillment center.

Real estate

Show property locations, open house venues, or neighborhood maps personalized to each lead's search area.

Service areas

Healthcare, insurance, or financial services — show each subscriber a map of their assigned office, advisor, or service center.

Ecosystem

Maps inside personalized images

Embed maps as layers inside Personalized Images. Combine a subscriber's nearest store map with their name, a coupon code, and a countdown timer — all in a single image URL that renders uniquely for every recipient.

Data-driven

Powered by your existing data

Maps use the same merge tag and Data Source infrastructure as every other NiftyImage. If your ESP has location data — and most do — you already have everything you need. No geocoding API to manage, no separate location service to maintain.